Factors influencing international pricing decisions pdf

In addition to discussing the factors that influence international marketing channels, which are the channels within which goods and services pass to reach their. An examination of factors that affect pricing decisions. What are the factors influencing pricing decisions in a. The factors affecting pricing decisions are varied and multiple. Factors affecting pricing decisions business study notes. Due to these factors, price is set high or low, fixed or variable, and equal or discriminative. Figure 2 shows a list of internal and external factors. Therefore, a marketer should adopt a wellplanned approach for pricing decisions.

Is the price competitive given local market conditions. This paper has divided the factors, which affect pricing and piecing. Whatever might be the strategy followed, pricing has to reflect the proper value in the eyes of the consumer. Factors that influence the channel structures the choice of channel to use is a central decision for the manufacturer where a number of factors and objectives have to be considered as basis for such decision. For international markets, pricing is one of the most important elements of marketing product mix, generates cash and. Basically, the prices of products and services are determined by the interplay of five factors, viz. Pricing decisions are complex in international marketing.

Factors influencing pricing decisions request pdf researchgate. An enormous number of factors affect pricing decisions. An examination of factors that affect pricing decisions for export markets. Now customize the name of a clipboard to store your clips. A marketing manager should identify and study the relevant factors affecting the pricing. Factors which determine pricing decisions in international marketing are the cost of the product or service, competition in foreign market and. This paper examines factors that affect pricing decision for export markets, and sheds light on international pricing strategies in a global competitive market. Meaning of internationalpricingglobal pricing is one of the most critical and complex issues that globalfirms face so it can give a break or a boost to companys revenue. Price regulations can come from any level of government and vary extensively in their requirements.

Clipping is a handy way to collect important slides you want to go back to later. Factors influencing international price slideshare. Factors influencing pricing strategy in international. A firm may have to follow different pricing strategies in different markets. Price is the only element of marketing mix that helps in generating income. Figure2 shows the factors that affect the pricing decisions. Some of the most important factors influencing pricing stra tegy in international marketing are as follows. Pdf an examination of factors that affect pricing decisions for. Factors that affect pricing strategies for international, multinational. Factors affecting pricing decision in international market mu bit.

However, we will consider internal and external factors affecting pricing decisions. Let us analyze some of the main factors influencing pricing decisions. The marketer should know the factors that influence the pricing decisions before setting the price of a product. This means that the management of the business should take into account the change in the price and offering of the competitors and take steps accordingly.